Released on = July 9, 2007, 4:45 pm

Press Release Author = Terri Dueck/Showtimetickets.com

Industry = Entertainment

Press Release Summary = Major League Soccer across America and newly formed team
Toronto FC have boosted ticket sales following the acquisition of soccer sensation
David Beckham to the Los Angeles Galaxy.

Press Release Body = The addition of David Beckham has had a remarkable effect on
ticket sales across Major League Soccer, even up in Canada where tickets to the
Toronto FC are quickly dissapearing. According to the official Toronto FC website,
the team sold 1,036 season seats in a 24-hour period following the announcement that
David Beckham would join the LA Galaxy mid season, elevating the season ticket total
to 8,000. The Club capped season ticket sales at 14,000 (which sold out in five
months) in order to encourage walk-up sales on game days.

Toronto FC has joined MLS as the 13th team and the first outside of the United
States. The team\'s newly built stadium, BMO Field, is located near downtown Toronto
at Exhibition Place, and will hold 20,000 (seated) spectators with stands on the
east, west and south sides.

According to the Washington Post, MLS teams averaged 15,504 tickets sold per game
last season. With a total of 80 games played so far this season, the current average
is already 15,151 pre-Beckham as posted on the MLS Zone. D.C. United has already
sold nearly 30,000 tickets in the form of season tickets, ticket plans and group
orders and are expecting to fill every seat at RFK Stadium when the Galaxy come to
town on August 9th, as quoted by United Executive VP, Stephen Zack. On the West
Coast the LA Galaxy sold 5,000 season tickets priced from $380 to $880 a piece in
just two days following Beckham's signing, as reported by The Sports Economist.

With tickets disappearing at the primary box office, preferred seating is still
accessible through the secondary event ticket market. Tickets to the August 5th
match-up between Toronto FC and LA Galaxy are currently priced from $425 to $1335
CDN, on secondary ticket broker site, ShowTimeTickets.com.

**Ticket prices as of July 5th, 2007 on ShowTimeTickets.com


Web Site = http://www.showtimetickets.com

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Terri Dueck is a Media & Public Relations Associate for